About us

Celebrating our 25th year in Hawaii, ITO EN (USA) INC. continues to bring healthy and refreshing drinks to the Hawaiian Islands and across the Pacific.  Starting with just a few guava and passion fruit drinks, our beverage selections have grown into the Aloha Maid line up of eighteen naturally flavored fruit drinks. Premium green tea and iced coffee drinks round out the selections and our commitment to produce only the most wholesome and natural products.

Quality local ingredients such as Maui cane sugar and tropical fruits go into making our goods, ensuring a standard of taste and quality our customers have come to expect in every sip.

ITO EN (USA) INC. established our local roots when ITO EN, LTD. purchased Shimoko and Sons, Inc. (or S&S as it was more popularly known) in 1987.  As Hawaii’s most popular maker of Saimin noodles and Aloha Maid Tropical Fruit Drinks, the fit was a natural one.

But with a change of focus to our core business, the S&S line of products was sold in 2006 to better position ourselves as Hawaii’s leading beverage manufacturer and distributor.

With strong ties to our parent company, ITO EN (USA) INC. also offers the Hawaii market access to current seasonal Japan teas and beverages.  Our affiliate company, ITO EN (North America) INC. markets Asian teas and beverages to the mainland and Hawaii.